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	<title>Freelance Talent Markets Archives - Boundless by Paul Millerd</title>
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	<title>Freelance Talent Markets Archives - Boundless by Paul Millerd</title>
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		<title>The Failed Promise Of Freelance Consulting Talent Platforms</title>
		<link>https://think-boundless.com/the-failed-promise-of-freelance-consulting-talent-platforms/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-failed-promise-of-freelance-consulting-talent-platforms</link>
		
		<dc:creator><![CDATA[Paul Millerd]]></dc:creator>
		<pubDate>Tue, 05 Mar 2019 08:40:57 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Freelance Talent Markets]]></category>
		<category><![CDATA[Gig Economy]]></category>
		<category><![CDATA[Talent Platforms]]></category>
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					<description><![CDATA[<p>Over the last twenty years, talent platforms have dramatically increased the number of freelance and “gig” opportunities, especially for the early adopters...</p>
<p>The post <a href="https://think-boundless.com/the-failed-promise-of-freelance-consulting-talent-platforms/">The Failed Promise Of Freelance Consulting Talent Platforms</a> appeared first on <a href="https://think-boundless.com">Boundless by Paul Millerd</a>.</p>
]]></description>
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<p>Over the last twenty years, talent platforms have dramatically increased the number of freelance and “gig” opportunities, especially for the early adopters who learned how to succeed on the platforms. However, with the proliferation of platforms due to zero marginal cost economics and the increasing atomization of the staffing process, the talent platform economy is in desperate need for reinvention.</p>



<p>The early positive impact of the emergence of two-sided talent platforms on freelancers has started to slowly erode due to three trends:</p>



<ol><li>The <strong>“atomization” of the talent platform</strong> staffing process from one managed by highly skilled ex-consultants to one mostly outsourced directly to the freelancer</li><li>The <strong>proliferation of new talent platforms</strong> due to the zero marginal cost economics of a talent platform</li><li>The <strong>incentives of VC-backed talent platforms </strong>which prioritizes firm-level growth while ignoring the health of the overall ecosystem</li></ol>



<p>I am going to walk through what I’ve seen as a former employee of a talent platform and now as a freelancer in the strategy consulting space. But first, let us jump back in time to the early 2000s.</p>



<h2 class="wp-block-heading"><strong>Free Agent Nation&nbsp;Emerges</strong></h2>



<p>In the early 2000’s Dan Pink, after quitting his job at the White House, explored the trend of workers who left the default path and worked remotely, digitally or nomadically.&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*-v-ByJzNdFfcQCLX8h2VlA.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/><figcaption>Image of Fast Company article “Free Agent Nation” published in&nbsp;1997</figcaption></figure>



<p>He shared an anecdote from Bo Rinaldi, who was the head of a talent search firm, who <a href="https://www.fastcompany.com/33851/free-agent-nation" rel="noreferrer noopener" target="_blank">shares</a> unbridled optimism that was typical of the time:</p>



<blockquote class="wp-block-quote"><p>“I believe in a talent-driven model,” he says. He has in mind something like the film industry. “In a temp agency, you test ’em and roll ’em out. In my model, everyone is a star.” The new realities of computers and networking make several of the old structures obsolete. “In the new metaphor of work, the loyalty factor is still very high. <strong>In the new metaphor of work, you have a smaller-team model and a greater sense of loyalty to the team than to this artifact known as a company. Companies do not exist. Countries do not exist. Boundaries are an illusion.</strong> But the team exists,” Rinaldi says. “The loyalty is also to you. This is the summer of love revisited, man!”</p></blockquote>



<p>While these predictions may have not been fully realized (yet), they did describe an increase in opportunities for people bold enough to leave the default path.</p>



<hr class="wp-block-separator"/>



<h2 class="wp-block-heading"><strong>Issue #1: Talent platforms have “atomized” the talent staffing process and outsourced much of the work to an unpaid freelancer labor&nbsp;force</strong></h2>



<figure class="wp-block-image"><img decoding="async" src="https://cdn-images-1.medium.com/max/1000/0*VQ7Kem595Yd1zpGE" alt=""/><figcaption>TPhoto by <a href="https://unsplash.com/@anniespratt?utm_source=medium&amp;utm_medium=referral" rel="noreferrer noopener" target="_blank">Annie Spratt</a> on&nbsp;<a href="https://unsplash.com?utm_source=medium&amp;utm_medium=referral" rel="noreferrer noopener" target="_blank">Unsplash</a></figcaption></figure>



<h3 class="wp-block-heading"><strong>The Talent Platforms 1.0 Companies Emerge</strong></h3>



<p>Around the year 2000, the original consulting talent platforms started to emerge. These companies, <em>Talent Platform 1.0 Companies, </em>offered projects to freelancers and in return asked for very little. If you were part of their vetted pool of talent and the right fit, just show up and start working.</p>



<p>These firms — a-connect, BTG, and Eden McCallum — were game changers for the few mavens that were already working independently and while these early consultants typically already had their own client base, were more than happy to trade off some of their earnings (or in some cases not at all because of a higher billing rate through the platform) for the work the firm did in helping source, vet and scope the projects. These firms helped solve a fundamental talent access and matching problem in an age where LinkedIn and Social Media didn’t exist yet.</p>



<p>These early talent platforms were “closed” platforms meaning that clients did not have visibility into the talent pool and the talent pool could not see the projects in progress or in the pipeline.</p>



<div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*Ef98U9HH81meiDz48MaKMA.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure></div>



<p>These firms were very hands-on, spending time building client relationships, sourcing and validating projects and scoping them so they were ready to go when the consultant was staffed. These firms employed highly-skilled ex-consultants and talent executives that understood how to staff projects and execute on complex consulting engagements. Both the clients and consultants were happy to let these firms capture 30–40% margins for all of this value that they offered.</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*ialLI_0SXJSCKaoN36vd-A.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>The internal process was labor-intensive and depended on highly customized relationships with each client. These original platforms all explored opportunities for efficiency through having freelancers write their own proposals or debating easier ways for clients to submit projects, but they never really fit with the underlying business model.</p>



<p>After business school, intrigued by the emerging gig economy, I worked for a-connect. Growing up a digital native, I was shocked that they were not more aggressively “opening up” their platform to embrace a two-sided platform approach, enabling clients to submit projects directly and enabling the talent pool to bid for projects directly through a technology platform.&nbsp;</p>



<p>I realize now, this kind of shift would have undermined the goals of the firms, whose success was dependent on building long-term relationships with clients and offering a world-class talent experience during projects.</p>



<h3 class="wp-block-heading"><strong>Transparency! Talent Platform 2.0 Companies Show Up To The&nbsp;Party</strong></h3>



<p>While there had been some platforms that had embraced the two-sided approach from the beginning (freelancer.com, ODesk, Upwork etc..) none had emerged in the strategy consulting space until around 2012 when MBA &amp; Company (now Talmix) and then Hourly Nerd (now Catalant) stepped onto the scene.</p>



<div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*ApWrTYr2h_3ZAZU7Mkadqg.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure></div>



<p>This was a big shift and now I realize why the initial talent platforms could not make the shift so easily.</p>



<p><strong>This shift was not simply increasing the visibility of projects and letting freelancers directly compete for projects. It was a shift from the structure of the talent platform as a hands-on talent agency to a hands-off technology company.</strong></p>



<p>It meant a major difference in the types of employees these new talent platforms hired. Instead of experienced ex-strategy consultants who could help scope and manage complex projects, these new firms depended on people that had some understanding of talent and a deeper understanding of how to use technology.</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*_PUxcDr1lMScFUrZ7B-x7A.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>As two-sided talent platforms evolved, the customized talent approach was thrown out the window in favor of building a process that would make it as easy as possible for clients to post projects and for freelancers to bid on those projects.</p>



<p>What this meant most literally, was that freelancers and clients took a much more active role in the matching process, communicating directly on the firm’s talent platform.&nbsp;</p>



<p><strong><em>This was a shift from a talent-agency model to a technology company, a shift happening in most industries today. While one of the barriers to entry for a talent platform 1.0 was the availability of high-quality talent within the firm, the barrier to entry for a talent platform 2.0 company is only the technology, which operates on close to zero-marginal-cost economics.</em></strong></p>



<h2 class="wp-block-heading"><strong>Issue #2: The lack of a “winner take all” platform means every additional platform created more work for the freelancer</strong></h2>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*qDX8dqSZ-VcxgSR3blBvjg.jpeg?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>In a market with few players, network effects start to take over and result in a winner-take-all zero-to-one dominant player. For example, LinkedIn is <strong><em>the </em></strong>resume for any modern business worker. Instagram is <strong><em>the </em></strong>place for sharing photos. Google is beyond dominant in search, it is <strong><em>the verb </em></strong>used for searching.&nbsp;</p>



<p>However, no winner has emerged in the consulting talent platform space and this is bad for everyone. As Peter Thiel offers in <a href="https://www.goodreads.com/work/quotes/25332940-zero-to-one-notes-on-start-ups-or-how-to-build-the-future" rel="noreferrer noopener" target="_blank"><em>Zero to One</em></a>:</p>



<blockquote class="wp-block-quote"><p>“Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.”</p></blockquote>



<p>I can’t even keep track of how many talent platforms have e-mailed me a link asking me to sign up for their network. Here are 25 platforms that I have engaged with on some level:</p>



<p class="has-text-align-right"><em>Eden McCallum, GLG Strategic Projects, UpWork, Catalant, TalMix, PeoplePerHour, 10eqs, Business Talent Group, genioo, High Point Associates, a-connect, ex-consultants agency, expert360, mindbench, Consultants 500, localsolo, Sparehire, flexy, PwC talent exchange, comatch, Barton Partnership, LinkedIn ProFinder, Deloitte Open Talent Network, BBEcosystem, expertPowerhouse</em></p>



<p>Just last week I even received an e-mail from one of the Talent Platform 1.0 companies, Business Talent Group, announcing that they were opening up their platform:</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*u5hT2cSvSPmxjN6k7InAVw.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/><figcaption>More unpaid work to&nbsp;do!</figcaption></figure>



<p>While the emergence of the first few platforms was incredible for the early freelancers&nbsp;</p>



<p>The high number of platforms leads to a few problems:</p>



<ol><li><strong>First, there is no incentive for the freelancer or client to use any platform over another.</strong> Harvard professors Feng Zhu and Macro Iansiti <a href="https://hbr.org/2019/01/why-some-platforms-thrive-and-others-dont" rel="noreferrer noopener" target="_blank">call this</a> “multi-homing” which occurs when “users or service providers (network “nodes”) form ties with multiple platforms (or “hubs”) at the same time.”</li><li><strong>Clients are incentivized to post any project, </strong>no matter how likely they are to pursue that project. Clients can access experts and freelancers and get “free” consulting through initial pitches and conversations without the need to start an actual project</li><li><strong>A large amount of unpaid “busy work”</strong> for freelancers who wish to be in good standing and aware of the new projects appearing on the platforms. This work increases with the proliferation of platforms.</li></ol>



<p>As a talent platform 1.0 freelancer, you didn’t have to worry about being a member of multiple platforms. This was due to the fact that the platform only approached consultants when the project was “real” and the fact that we could only ask freelancers to help us pitch to a client so many times without actually enabling them to win a project before losing their trust.</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*um1yKokM5GEKW7VWPy0UBA.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/><figcaption>Comparison of talent 1.0 and 2.0 companies</figcaption></figure>



<p>Instead of the recruiters validating projects, I now perform that work, trying to make sense of the 5–10 automated e-mails I received per week notifying me of new projects. Occasionally I receive a personalized e-mail, but most of the time I receive standardized e-mails that rarely vary and in fact, tend to be similar across firms. See if you can tell these apart:</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1250/1*s3NkimISV9FMsS887ZsRIw.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>Even if the project seems like a good fit, you realize quickly that many of the projects fail to leave the initial aspirations of the client inputting the project into the system. In other cases, you may “pitch” and never hear back or just be rejected without explanation. Over the past couple of years, I’ve “pitched” about 250 projects for 10+ different talent platforms and have actually worked on 6–7 projects totally less than $20,000 in gross fees.</p>



<p>As the crowd of freelancers increase, the focus of freelancer shifts to figuring out how to “hack” the platform so you can get projects. When I was first started to freelance, another freelance friend encouraged me:</p>



<blockquote class="wp-block-quote"><p><strong>underbid on projects just to get the positive reviews so you get recommended for more projects.</strong></p></blockquote>



<p>As the number of talent platforms increase, the value to the average freelancer on these platforms decreases. This is shown in the following chart, where I highlight the “<strong><em>Freelancer Value Ratio</em></strong>” which is my rough approximation for the chances of winning any project divided by the amount of work that freelancer does across all platforms.</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*B5IPMJ7U5sNogJFrNwsstg.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>I spent a couple of hours combing through UpWork’s IPO filing and financial reports to see if I could confirm this hypothesis. Trends on average freelancer earnings or distribution were noticeably missing from all of the reports. The closest I could come was assessing their trailing 12 months data from their <a href="https://www.sec.gov/Archives/edgar/data/1627475/000119312518267594/d575528ds1.htm" rel="noreferrer noopener" target="_blank">filing</a>:</p>



<ul><li># of freelancers doing projects: 375,000</li><li># of projects: 2 million</li><li>Overall Project Fees: $1.56B</li><li>Average freelancer earnings (before UpWork fees): $4,160</li><li>Average project fee: $780 per project</li></ul>



<p><strong><em>The mature state for a “successful” talent platform is still an overall talent ecosystem which generates more revenue and has many more projects than before but is a worse scenario for the average freelancer due to the amount of increased work due to the increase in platforms and the competition from the increased talent supply.</em></strong></p>



<h2 class="wp-block-heading"><strong>Issue #3: VC incentives undermine the health of the overall ecosystem</strong></h2>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1250/1*GiCA6r3gORMojdmp-KSrBg.jpeg?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>The talent platform ecosystem has been heavily influenced by the venture funding model of the talent platform 2.0 companies. Even Business Talent Group <a href="https://businesstalentgroup.com/future-of-work/business-talent-group-announces-minority-investment-from-kelly-services/" rel="noreferrer noopener" target="_blank">has taken funding</a> to try to reinvent itself as a 2.0 company.</p>



<p>I’ve already shared how the entrance of these new types of firms increased the number of projects available at first and how that benefit tends to disappear with the emergence of more platforms and freelancers. So the benefits to the average freelancer decrease over time.&nbsp;</p>



<p>If we look at the motivators of the individual freelancer and the incentives of a VC-backed platform, we also see a big difference in what each cares about:</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*M2c_Bkmp3Io9T1Xr_Y-gwg.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>The platform is motivated to grow the firm and develop strong relationships with as many clients as possible. They are aligned with clients over the long term, but not with the individual freelancer. As long as there are <strong><em>enough</em></strong> people that can do the projects, there is no incentive for the platform to care about the success of any individual freelancer.</p>



<p>This alignment is clear if we look at <a href="https://www.sec.gov/Archives/edgar/data/1627475/000119312518267594/d575528ds1.htm" rel="noreferrer noopener" target="_blank">Upwork’s S-1</a>, the filing from the largest talent platform’s IPO last year. It’s first two points in its strategy are “<em>Increase Spend from Existing Clients” and “Attract New Clients Through Marketing Efforts.”&nbsp;</em></p>



<p>The only mention of freelancers in the strategy is its goal to “<em>Remain a Preferred Platform for Freelancers” </em>with an action to <strong><em>“</em></strong>continue to invest in new products and features to help freelancers grow their businesses by finding more work and increasing their earnings.”</p>



<p>Thee typical freelancer wants to earn more but is not motivated to make the platform as much money as possible. Most self-employed types are motivated by designing a life that gives them flexibility, the stability of income and community &amp; connection.&nbsp;</p>



<p>While some people working at the platform may take interest in these motivations, the survival of the platform is dependent on meeting the goals of the client, not the freelancer. <strong>If the number of freelancers was fixed, this would be a trade-off worth making.</strong></p>



<p>Based on these incentives, the behavior of people working within the talent platform is always going to shift towards pleasing the client and investor.</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*hbc7xTGrGnaTbWZNPn_7ww.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>It would not be reasonable to expect a VC-backed talent platform to prioritize relationships with freelancers, focus on building a work-class talent experience or sharing in the upside with the freelancers. Nor would the freelancer want this (at least in the short-term).</p>



<p>If they don’t keep growing, keep winning clients and scaling, the platform will die.&nbsp;</p>



<p>However, given the short-term behavior of the firm and the lack of strong relationships with the firm, the incentive of the freelancer <strong>is to explore all possible ways to meet their goals without having to use any platforms</strong>.</p>



<p>Feng Zhu and Grace Gu <a href="https://hbr.org/2019/01/why-some-platforms-thrive-and-others-dont" rel="noreferrer noopener" target="_blank">found exactly this behavior</a>, often referred to as “disintermediation,” when they studied a talent platform:</p>



<blockquote class="wp-block-quote"><p>One of us, Feng, and Grace Gu, a doctoral student at Harvard Business School, saw this effect in a study of an online freelance marketplace. As the platform improved its reputation-rating system, trust between clients and freelancers grew stronger, and disintermediation became more frequent, offsetting the revenue gains from better matching.</p></blockquote>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*z0kzWuKSYZiIXhIROA8CaQ.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>On several projects I’ve pitched for freelance platforms, I make the initial pitch via the platform, have a call with the client to scope the project and then send a proposal and contract I write myself.&nbsp;</p>



<p>It is easy to think “I do all the work, so why am I giving 20% of all my fees, for the length of the project, to this platform?”</p>



<p><strong>Part of this neglect may be because the gig economy is not that big compared to the enormous opportunity within companies.</strong></p>



<p>Catalant has already explicitly made this shift towards helping clients leverage their internal talent more efficiently rather than leveraging external experts. Their founder Rob Biederman <a href="https://www.forbes.com/sites/jonyounger/2019/01/02/will-freelancing-reinvent-management-consulting-catalant-thinks-so/#731ec96c5697" rel="noreferrer noopener" target="_blank">shares</a>:</p>



<blockquote class="wp-block-quote"><p>Initially, Pat and I saw the opportunity to make external experts available with senior-level experience available to our clientele. The combination of the right experience and a fair price point was attractive to a wide range of companies, particularly smaller companies. But, as the company evolved,<strong> we’ve seen the potential to make great talent — both internal and external — more accessible </strong>and more efficient through new technologies.</p></blockquote>



<p>Perhaps the freelancer is the ultimate sucker, hoping that these talent platforms will magically morph to align with their motivations for being self-employed.</p>



<p>As long as full-time employment is the default option for knowledge work and new VC-backed platforms continue to enter this space, it may never be a thriving ecosystem for freelancers.</p>



<h2 class="wp-block-heading"><strong>Three Ideas For The Next Evolution Of Talent Platforms</strong></h2>



<p>As a freelancer, <strong>I want these talent platforms to succeed. </strong>The introduction of firms like Catalant and TalMix have been a net positive in my life. However, as the number of firms has proliferated, I can&#8217;t keep track of the number of requests to fill out profiles on new platforms or e-mails sending my projects of doubtful reality.</p>



<h3 class="wp-block-heading"><strong>#1 Focus on Niche Talent Pools &amp;&nbsp;Problems</strong></h3>



<p>Gigster and Toptal are two companies that have kept ownership of some of the talent staffing process and been very focused on specific segments of talents and types of projects. Both companies are highly selective for the types of people they allow on their platform. Gigster claims to only accept the “ the top 1% of the software engineering labor pool” and TopTal claims to hire the “Hire the Top 3% of Freelance Talent.”</p>



<p>In addition, they are very focused on the types of projects and talent pools they operate. As seen below, Gigster has mostly focused on technology talent and has grouped its “solutions” across six specific types of problems that companies typically solve:</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*3ItwdCxCe7UccK2S3fb3Ug.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/><figcaption>Gigster solutions</figcaption></figure>



<p>By limiting the talent pool to a specific type of talent and focusing on a specific number of projects, the company learns what works, helps to scope more complex and higher-priced projects and develops relationships with a very specific talent population.&nbsp;</p>



<p>TopTal focuses even more explicitly on specific talent archetypes:</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*vcncDMwVd-CSkW4fZLvl3g.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>These firms are making clear operating decisions. By being highly selective on the types of talent and retaining control over more of the talent process (rather than outsourcing it to the freelancer), they are able to charge premium fixed fees to clients ($100k — $1 million) and pay their freelancers incredibly well, sometimes up to <a href="https://www.forbes.com/sites/susanadams/2017/08/29/with-new-funding-round-gigster-gets-closer-to-a-1-billion-valuation/#5d40a8aa6132" rel="noreferrer noopener" target="_blank">$300 an hour</a>.</p>



<p>Some firms have attempted to copy this, allowing consultants to “advertise” their own services. For example, I have several services listed on my Catalant platform:</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*RA5NJeAyuYBH7ewkPlyAcA.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/><figcaption>My services!</figcaption></figure>



<p>In their research of what enables platforms to thrive Professors Marco Iansiti and Feng Zhu <a href="https://hbr.org/2019/01/why-some-platforms-thrive-and-others-dont" rel="noreferrer noopener" target="_blank">find</a>:</p>



<blockquote class="wp-block-quote"><p>“ Lasting competitive advantage hinges more on the interplay between the platform and the network it orchestrates and less on internal, firm-level factors”</p></blockquote>



<p>Is this is true, how have Gigster and Toptal created enormous value? I believe it is because when you have many individual freelancers making decisions on how to pitch projects, they are likely optimizing around their life principles rather than the overall health of the platform.</p>



<p>By “owning” more of the talent process, Gigster and Toptal are likely reliant on a different internal talent profile than the talent 2.0 companies. Instead of having technology adept salespeople, Gigster and Toptal need people who know how to manage complex projects and scope them with high-value clients.</p>



<p>In the strategy consulting space, only firm that has made an attempt to launch a productized offering is <a href="https://www.innosightx.com/services/expert-help/" rel="noreferrer noopener" target="_blank">Innosight X</a>, which recently launched.</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*82TqFWIxFwY4ypuOC8AFdQ.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>They have tried to package their services around specific projects with specific timeframes and deliverables.</p>



<p>By focusing on productized offerings, the platform will be able to learn from its projects and continuously improve its current offerings while adding new ones and not compromising on pricing.</p>



<p>The key shift that is enabling a company like Gigster to be valued at <a href="https://www.forbes.com/sites/susanadams/2017/08/29/with-new-funding-round-gigster-gets-closer-to-a-1-billion-valuation/#5d40a8aa6132" rel="noreferrer noopener" target="_blank">close to $1 billion</a> is that they have decided not to outsource all aspects of the consulting process to the freelancer and consultant. They are taking advantage of the innovations of talent platform 2.0 companies with the personal touch of the talent platform 1.0 companies.</p>



<p>These are the types of platforms that freelancers will want to work with.</p>



<p><em>Note: Some People have mentioned to me that TopTal and Gigster are not as great as I’ve made them out to be. Regardless, I think their business models are worth highlighting as a counter-narrative to the outsource all tasks approach typical of the talent platform 2.0 companies.</em></p>



<h3 class="wp-block-heading"><strong>#2 Find ways to create a “virtuous cycle” with freelancers</strong></h3>



<p>Many freelancers are used to offering help to others without expecting anything in return. However, most are sensitive to organizations which don’t operate from a principle of generosity.&nbsp;</p>



<p>Given that I’ve written quite a bit about talent platforms, I’ve had several talent platforms reach out to me and have conversations with their leadership team about what they can do better for talent. It seems that many explore the idea, but never really take any action. The ideas I’ve offered include:</p>



<ul><li>Make it easy for freelancers to refer project and share in the commission</li><li>Open up office space or help solve “life design” problems for the freelancer</li><li>Build customized product offerings around a limited set of freelancers&nbsp;</li><li>Consider having a paid tier of access for projects for freelancers where the talent platforms are more hands-on in vetting, scoping &amp; staffing projects</li></ul>



<p>An easy “quick win” for talent platforms is to figure out <strong>reduce the number of projects that never turn into anything</strong>. The talent platform 2.0 companies rely on the unpaid labor of freelance consultants to screen projects and submit pitches. The incentives of the platform are to get clients to post as many projects to the platform as possible, as there is no labor cost to the unpaid freelancers submitting pitch after pitch for projects that may not exist. At a minimum, the platform could show information on what projects actually get staffed. As long as another freelancer gets the work, I’d still be pretty pumped. But how many of my project pitches disappears into the gig economy black hole of never started projects?&nbsp;</p>



<p>There are many other things the talent platforms could do, but they all fall under the category of things that would help the freelancers lives while also building more brand loyalty and trust with the platform. How do you build a platform that is able to meet its goals while also creating a community freelancers want to be part of.</p>



<figure class="wp-block-image"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/1000/1*qzOy74lGQ4ytXz9qitfWxg.png?w=1170&#038;ssl=1" alt="" data-recalc-dims="1"/></figure>



<p>It is my hypothesis that this virtuous cycle will be foundational for the talent platform 3.0 companies that will win in the space.</p>



<h3 class="wp-block-heading"><strong>#3 Embrace the generosity and human touch of talent-owned platforms</strong></h3>



<p><a href="https://www.umbrex.com/" rel="noreferrer noopener" target="_blank">Umbrex</a> is a talent platform for strategy consultants founded by a freelancer himself, Will Bachman, who wanted to build a community of independent professionals where groups of people could share potential projects (and share in the upside) and get together for personal development and community gatherings.</p>



<p>As a member of the network, I have found it to be a dramatically different feel than the technology-based talent platforms. Bachman is transparent about the fees he takes for projects (which are usually negotiable), his willingness to share a cut with freelancers who refer projects and authentic in operating from a position of generosity and compassion in how he constantly thinks about supporting freelancers, finding tools for the community and bringing people together.&nbsp;</p>



<p>If a technology talent platform wants to succeed, they will have to build in the humanity and generosity that are foundational for talent-owned platforms.</p>



<p>For a vision of what might be possible, we can look to New Zealand, where Enspiral started as a collection of independent freelancers and has emerged into a <a href="https://www.shareable.net/blog/how-freelancers-are-reinventing-work-through-new-collective-enterprises" rel="noreferrer noopener" target="_blank">platform</a> for building companies, social ventures and consulting projects.</p>



<blockquote class="wp-block-quote"><p>New Zealand’s Enspiral Network has also created an inspired model of freelancer collaboration and community. What began as a coworking space among like-minded people in Wellington six years ago has evolved into a new-fangled cooperative linking freelancers and social enterprises in a global network of mutual aid and collective action.</p></blockquote>



<div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://cdn-images-1.medium.com/max/1000/0*yZ1LDF6FRqlA73N0" alt=""/></figure></div>



<p>Despite some success in launching companies within this platform such as Loomio and innovating on how to collectively make decisions and run a firm like this, the model <a href="https://www.shareable.net/blog/how-freelancers-are-reinventing-work-through-new-collective-enterprises" rel="noreferrer noopener" target="_blank">isn’t perfect</a>.</p>



<blockquote class="wp-block-quote"><p>“Our freelancer co-op model is still underdeveloped,” cofounder Joshua Vial explains. “We face many unsolved challenges such as recruiting leadership, providing income security, managing quality, securing sufficient working capital, resourcing work ‘on’ the business and supporting people without managing them.”</p></blockquote>



<hr class="wp-block-separator"/>



<p><strong>Paul Millerd </strong>writes about the future of work from the self-employed perspective and is fascinated with how our relationship with work will evolve in the future. He <a href="https://think-boundless.com/future-of-work-strategy-consultant-paul-millerd/" rel="noreferrer noopener" target="_blank">works</a> with talent platforms and consulting firms who want to work with the gig economy more effectively and to help them with their positioning and strategy. He also writes a <a href="https://boundless.substack.com/" rel="noreferrer noopener" target="_blank">weekly newsletter</a> where he explores the topics in more depth.</p>
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<p>The post <a href="https://think-boundless.com/the-failed-promise-of-freelance-consulting-talent-platforms/">The Failed Promise Of Freelance Consulting Talent Platforms</a> appeared first on <a href="https://think-boundless.com">Boundless by Paul Millerd</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">3268</post-id>	</item>
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		<title>How many freelance consultants are using talent platforms?</title>
		<link>https://think-boundless.com/how-many-freelance-consultants-are-using-talent-platforms/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-many-freelance-consultants-are-using-talent-platforms</link>
		
		<dc:creator><![CDATA[Paul Millerd]]></dc:creator>
		<pubDate>Thu, 18 Oct 2018 08:39:22 +0000</pubDate>
				<category><![CDATA[Freelance Talent Markets]]></category>
		<category><![CDATA[Future of Work]]></category>
		<category><![CDATA[Gig Economy]]></category>
		<category><![CDATA[Thoughts]]></category>
		<guid isPermaLink="false">https://think-boundless.com/?p=2446</guid>

					<description><![CDATA[<p>The &#8220;gig economy&#8221; is one of the hottest terms in the business world right now.  As someone who is a living, breathing...</p>
<p>The post <a href="https://think-boundless.com/how-many-freelance-consultants-are-using-talent-platforms/">How many freelance consultants are using talent platforms?</a> appeared first on <a href="https://think-boundless.com">Boundless by Paul Millerd</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The &#8220;gig economy&#8221; is one of the hottest terms in the business world right now.  As someone who is a living, breathing consultant who has done work via multiple talent platforms the coverage is a bit mystifying.  Companies who have thousands of full-time workers are writing about the great benefits of the gig economy while likely employing only a handful of gig economy workers to work on projects at their company.</p>
<p>The BLS recently released <a href="https://www.bls.gov/cps/electronically-mediated-employment.htm">data</a> on &#8220;electronically mediated employment&#8221; which covers both in-person works like Uber, Consulting and TaskRabbit as well as online-only work such as remote consulting, and online workplaces like Mechanical Turk and Clickworker.</p>
<h3><strong>The takeaway from the data: The platform gig economy doesn&#8217;t match the buzz</strong></h3>
<p><img fetchpriority="high" decoding="async" data-attachment-id="2449" data-permalink="https://think-boundless.com/how-many-freelance-consultants-are-using-talent-platforms/platform-gig-economy-2/" data-orig-file="https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?fit=1986%2C1117&amp;ssl=1" data-orig-size="1986,1117" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="platform gig economy" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?fit=300%2C169&amp;ssl=1" data-large-file="https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?fit=1024%2C576&amp;ssl=1" class="alignnone size-large wp-image-2449" src="https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?resize=1024%2C576&#038;ssl=1" alt="" width="1024" height="576" srcset="https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?resize=600%2C337&amp;ssl=1 600w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2018/10/platform-gig-economy-1.png?w=1986&amp;ssl=1 1986w" sizes="(max-width: 1024px) 100vw, 1024px" data-recalc-dims="1" /></p>
<p>When  I group the workers in the professional, finance, information industries, I found that only 770,000 people are doing work in the gig economy via talent platforms.  This is less than 1% of the workforce.  This is likely a good estimate of the number of freelance consultants doing work via talent platforms.</p>
<h3><strong>Uber &amp; Airbnb Have Created Opportunities, But Not That Many</strong></h3>
<p>Within the data, you also find that the number of people operating via platforms like Uber and Airbnb is surprisingly small  These workers make up an even smaller proportion of the workforce, less than 0.3% of the employed population.</p>
<p>The gig economy makes for great headlines and the talent platforms may be a great idea, but they are doing a better job of creating international labor arbitrage opportunities and enormous wealth for anyone with equity.  In the US at least, most of the work in our economy is still being done via traditional work arrangements.</p>
<p>The post <a href="https://think-boundless.com/how-many-freelance-consultants-are-using-talent-platforms/">How many freelance consultants are using talent platforms?</a> appeared first on <a href="https://think-boundless.com">Boundless by Paul Millerd</a>.</p>
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		<title>The Ultimate Guide To Freelance Strategy Consulting Talent Platforms</title>
		<link>https://think-boundless.com/freelance-strategy-consulting-talent-marketplaces/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=freelance-strategy-consulting-talent-marketplaces</link>
		
		<dc:creator><![CDATA[Paul Millerd]]></dc:creator>
		<pubDate>Mon, 17 Jul 2017 00:56:22 +0000</pubDate>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Freelance Talent Markets]]></category>
		<category><![CDATA[Future of Work]]></category>
		<category><![CDATA[Talent Platforms]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Future Of Work]]></category>
		<category><![CDATA[Gig Economy]]></category>
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					<description><![CDATA[<p>In 2012 I worked for a firm called a-connect that gave me my first exposure to the “future of work” — nobody...</p>
<p>The post <a href="https://think-boundless.com/freelance-strategy-consulting-talent-marketplaces/">The Ultimate Guide To Freelance Strategy Consulting Talent Platforms</a> appeared first on <a href="https://think-boundless.com">Boundless by Paul Millerd</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In 2012 I worked for a firm called a-connect that gave me my first exposure to the “future of work” — nobody was calling it that yet, but I saw a clear shift. Our firm staffed independent professionals, many of which were alumni from firms like McKinsey, Bain and BCG, but many were experts with experience in specific domains like pharmaceutical manufacturing, leadership training facilitation and six sigma.</p>
<p>The consultants I met and talked to seemed energized, fulfilled and pretty damn happy. This despite often not knowing what their work schedule or earnings would be more than three or six months ahead of time. The trade offs in certainty and comfort of full-time employment seemed to be more than offset by increased autonomy and control.</p>
<p>From my first exposure to this world, I knew it was a step I might want to take. Five years later, I had the courage to finally take the leap. I’ve been learning a lot and went into it knowing I wanted to share what I learned. Setting up a business on your own is still quite confusing — from taxes, to legal matters to banking to client development — a lot of the resources are still hard to find or take some time to understand.</p>
<p>What follows is the first in a series of many things I learned along the way (I will also cover healthcare, finances and legal structure). This covers the existing talent networks available to independent business strategy consultants.</p>
<p><em>Note: Please let me know if there is anything I should add or update based on your own experience!</em></p>
<h2 style="text-align: center;">Business &amp; Strategy Consulting Networks Overview Map</h2>
<figure><img decoding="async" data-attachment-id="2240" data-permalink="https://think-boundless.com/freelance-strategy-consulting-talent-marketplaces/marketplaces/" data-orig-file="https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?fit=1915%2C1107&amp;ssl=1" data-orig-size="1915,1107" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="marketplaces" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?fit=300%2C173&amp;ssl=1" data-large-file="https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?fit=1024%2C592&amp;ssl=1" class="size-large wp-image-2240 aligncenter" src="https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?resize=1024%2C592&#038;ssl=1" alt="" width="1024" height="592" srcset="https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?resize=1024%2C592&amp;ssl=1 1024w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?resize=300%2C173&amp;ssl=1 300w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?resize=768%2C444&amp;ssl=1 768w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?resize=600%2C347&amp;ssl=1 600w, https://i0.wp.com/think-boundless.com/wp-content/uploads/2017/07/marketplaces.png?w=1915&amp;ssl=1 1915w" sizes="(max-width: 1024px) 100vw, 1024px" data-recalc-dims="1" /></figure>
<hr />
<h2><strong>Talent Networks 1.0 — Client focused, high-touch, limited tech</strong></h2>
<p>These are companies that have a “high-touch” approach to the independent consulting world and tend to invest a lot of internal resources on developing strong client relationships. These companies typically have full-time employees that find projects and also recruit top talent to join their network. There is often little or no transparency on the flow of projects that the company has coming in, but all projects tend to be highly vetted and with high-priority clients for these firms. These firms tend to build businesses around a 30–40% margin.</p>
<p><a href="https://businesstalentgroup.com/" target="_blank" rel="noopener"><strong>Business Talent Group</strong></a><strong>: </strong>Per their website, the typical consultant that joins their network has “Training at a top-tier consulting firm and/or… Deep industry knowledge or functional experience from top companies, A track record of excellence and roll-up-your-sleeves attitude, An MBA or similar graduate degree from a leading school (Preferred, but not required). They are based in the US and seem to have one of the strongest project pipelines of the firms in this category.</p>
<p><a href="https://www.a-connect.com/" target="_blank" rel="noopener"><strong>a-connect</strong></a>: a-connect has a I worked at this firm and they focus on “project execution” — the projects range from subject matter experts or solo experts on projects to large teams supporting global transformation projects. In the US they do most of their work in pharmaceuticals, but also focus on financial services and industrials globally. They are based in Switzerland and have a pretty robust business in that area. The majority of their work is non-US, but they still do have a sizable US presence.</p>
<p><a href="http://edenmccallum.com/" target="_blank" rel="noopener"><strong>Eden McCallum</strong></a>: Very similar to a-connect and BTG, but based in London. They also have offices in Amsterdam and Zurich. I haven’t run across them in the US, but imagine they have selected projects here.</p>
<p><a href="http://www.highpoint-associates.com/" target="_blank" rel="noopener"><strong>HighPoint Associates</strong></a><strong>: </strong>US-based company with offices in New York and London. I don’t have much experience with them, but imagine they are very similar to a-connect, BTG and Eden</p>
<p><a href="http://www.genioo.net/" target="_blank" rel="noopener"><strong>Genioo</strong></a><strong>: </strong>Started by a former a-connect employee, they appear to do most of their work in the pharmaceutical space in the Northeast and also in Switzerland. I just signed up for the platform, so will add more insight when I have it.</p>
<p><a href="https://glg.it/strategic-projects/" target="_blank" rel="noopener"><strong>GLG Strategic Projects</strong></a>: GLG has recently moved into the short-term project space. I have heard they are doing a lot of market research and PE due diligence projects and focus on aligning the projects with their core interviewing and research offerings. They are investing a lot in this side of the business, so this will be a key platform for consultants to follow. Right now they have an online profile you can customize, but do not have any transparency into projects and the staffing process is handled behind the scenes.</p>
<hr />
<h2><strong>Talent Networks 1.5 — Client focused, some tech</strong></h2>
<p>These firms are similar in the underlying business model to the talent network 1.0 firms but set up closer to the business model of a recruiting firm. They have a limited one-way technology platform and transparency of current projects. Given these firms are full-time focused, their freelance internal margins may vary, but I imagine they range from 20–40%.</p>
<p><a href="https://www.exconsultantsagency.com/" target="_blank" rel="noopener"><strong>Ex-Consultants Agency</strong></a>: They have offices in LA, Chicago and Miami and are focused on full-time opportunities but also have a decent amount of contract opportunities. Their job Board is completely transparent to members, though it can be a bit hard to find.</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*Cb56lyGeqnBcewNRxSDLAw.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">ECA’s opportunities — mostly full-time offerings</figcaption></figure>
<p><a href="http://www.talentresponse.com/" target="_blank" rel="noopener"><strong>Talent Response</strong></a>: This company was started a couple years ago in Boston and serves to support existing consulting firms in adding depth to their existing talent. They offer both full-time employment and part-time contract opportunities. Their current opportunities are <a href="https://app.talentresponse.com/?page=1" target="_blank" rel="noopener">completely transparent</a> (you do not even need to join the network to see them)</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*SlfwE8A-VeomasM8trri8A.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">Talent Response’s current opportunities in Boston</figcaption><figcaption></figcaption></figure>
<hr />
<h2><strong>Talent Networks 2.0</strong></h2>
<p>These companies are talent-focused and leverage technology to make the entire process transparent and painless. They offer clients and independent consultants a way to interact directly. While they give up some control over quality of projects and consultants that can join the platform they make up for in ease of use and scalability — which will inevitably lead them to have many more opportunities than the relatively un-scalable 1.0 companies. The margins within this group can range from 0% (LinkedIn focused on selling subscriptions to premium services) to 20% (Catalant) to 25% (Talmix).</p>
<p><a href="https://gocatalant.com/" target="_blank" rel="noopener"><strong>Catalant</strong></a>: Formerly HourlyNerd, this company is the most promising one in the entire space. With investors like GE and top-notch projects from companies like Wal-Mart and other Fortune 500 companies, Catalant has a good balance of small, short-term lower budget projects and higher pay long-term strategy projects. Their platform is two-sided, meaning freelance consultants and clients can interact directly. The platform supports proposals, call scheduling, contracting and fee negotiation.</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*n_ga_aSjFcP9P4Lrr9wfEQ.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">example of a project opportunities which you can apply directly</figcaption></figure>
<p><a href="http://talmix.com" target="_blank" rel="noopener"><strong>TalMix</strong></a>: Formerly called MBA &amp; Company, this company also started as a tech-platform. It is a two-sided platform, meaning you can interact directly with the clients through a proposal. Most of the projects are Europe-based, but they have had an increasing amount in the US. They do not appear to be growing as fast as Catalant, but should continue to be a player in the market given its technology.</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*1V4pZ0QrCBDnGubhOQdRHQ.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">TalMix platform</figcaption></figure>
<p><a href="https://10eqs.com/" target="_blank" rel="noopener"><strong>10eqs</strong></a>: They have a strong platform, but it is still one-sided. You cannot see all the project opportunities. They still have internal people that ping you about potential project opportunities. I have not worked with them yet, so I will update as I learn more.</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*4QReFL3nGh-q-Gzf9eP4rw.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">The 10eqs platform</figcaption></figure>
<p><a href="https://www.linkedin.com/profinder" target="_blank" rel="noopener"><strong>LinkedIn ProFinder</strong></a>: LinkedIn appears to be spending more time on this platform recently, but I do not have much experience with it. The current platform appears more focused on creative and tech talent, but it may emerge as another way to find strategy consulting projects. Right now they are focused on selling premium options, much like their underlying platform, rather than taking a percentage of fees. LinkedIn’s strength is the underlying adoption rates of the core platform and search abilities. While they do not appear to be a serious player in this space it is hard to count them out in the long-run</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*u3Ev9fAsafuzALo9r4ge8Q.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">no requests yet 🙁</figcaption></figure>
<p><a href="http://upwork.com" target="_blank" rel="noopener"><strong>UpWork</strong></a>: Much more centered on tech — data scientists, programmers, online marketing etc… but I signed up anyway just to explore the platform. Within the first day, a potential client reached out looking for someone with strategy consulting experience. Their platform is probably the most user-friendly and has a lot of tools and resources built-in (including video chat and phone calls). Given their strong platform, I think its worth signing up and paying attention as they gain more clients.</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*7pdS1XCGkpxSaWeUbvYL-Q.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">UpWork’s platform</figcaption><figcaption></figcaption></figure>
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<h2><strong>Talent-Centered Networks</strong></h2>
<p>I believe this will be an emerging space as more and more people are working independently. These firms, like Umbrex, are focused on adding value to a community of people working in the same space while also operating as a unit that can unlock more overall opportunities for the collective.</p>
<p><a href="http://umbrex.com/" target="_blank" rel="noopener"><strong>Umbrex</strong></a>: This is started by a fellow independent consultant and is a talent-focused network that is focused on strategy consultants (typically coming from top firms like McKinsey, Bain or BCG) and focused on professional development, camaraderie, and community. As organizations continue to place more value on skills and the number of independents increase, I would not be surprised to see these niche collective community-driven groups increase dramatically.</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*Ym6xeOlasbpPkZe99k3yWA.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">The only current strategy network 100% focused on talent</figcaption></figure>
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<h2><strong>Consulting Firm “Extended Bench”— Tech-based, focused on serving the firm’s current clients</strong></h2>
<p>These networks, which have emerged over the last year, seek to tap into the independent consulting world and flexible labor models in order for the companies to serve current clients more effectively. I believe these networks will help the firms improve at the margins, helping them access talent more effectively, but will remain on the sidelines and struggle to be profitable growth areas for the firm. Since they are finding talent on current projects, this model likely doesn’t assume a fixed margin, but instead is priced within the context of the project economics.</p>
<p><a href="https://talentexchange.pwc.com/" target="_blank" rel="noopener"><strong>PwC Talent Exchange</strong></a>: This is a platform run by MBO partners and seems to have a pretty large amount of opportunities in the risk, accounting and technology space for current PwC engagements. Their platform is still in its infancy. I applied for a role and my information went into the cloud, with me never hearing back.</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*9tnGjj7Bo2UAUgWDG38DMw.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">PwC’s current platform</figcaption></figure>
<p><a href="https://open-talent-community.deloitte.com/" target="_blank" rel="noopener"><strong>Deloitte Open Talent Network</strong></a><strong>: </strong>Deloitte recently launched an open talent network, which seems very new — the site does not run very well. I imagine they are taking a similar approach to PwC. Currently, there are only seven total projects listed on the platform, including two jobs as a videographer</p>
<figure class="wp-caption"><img decoding="async" src="https://i0.wp.com/cdn-images-1.medium.com/max/800/1*biAX5d-TXaKOZsxQ7xYTYQ.png?w=1170&#038;ssl=1" data-recalc-dims="1" /><figcaption class="wp-caption-text">Deloitte’s Current platform</figcaption></figure>
<p><strong>BCG Reserve</strong>: This program was just announced to alumni and is still being developed — more information to come, but I am excited to see how BCG and presumably McKinsey plan to enter this space<center></p>
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<p>The post <a href="https://think-boundless.com/freelance-strategy-consulting-talent-marketplaces/">The Ultimate Guide To Freelance Strategy Consulting Talent Platforms</a> appeared first on <a href="https://think-boundless.com">Boundless by Paul Millerd</a>.</p>
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